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CASE STUDY

Green Cell Energy

A purpose-built digital experience for Green Cell Energy.

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Green Cell Energy desktop screen
Green Cell Energy mobile screen
IndustryRenewable Energy & Solar Solutions
RegionQueensland (QLD), Australia
PlatformGoogle Ads, Facebook Ads
IntegrationsGoogle Analytics 4 (GA4), Meta Pixel, Google Tag Manager, CRM Lead Integration
01

THE CHALLENGE

The opportunity

Green Cell Energy, a dedicated solar provider in Queensland, Australia, needed to aggressively scale their lead generation efforts in a highly competitive regional market. They were looking for a way to consistently capture high-intent prospects and build brand awareness among local homeowners and commercial businesses wanting to transition to solar. Their primary goal was to deploy a targeted, cost-effective digital marketing strategy to lower their cost-per-lead and drive a steady flow of qualified installation inquiries.

02

OUR SOLUTION

What we created

We engineered a high-converting, dual-channel digital marketing campaign tailored specifically for the QLD solar market. By leveraging advanced audience targeting and bidding strategies in Google Ads, we captured active buyers searching for solar installations and local rebates. Simultaneously, we deployed localized Facebook Ad campaigns with compelling creatives to generate top-of-funnel awareness, educate prospects, and retarget users who had previously engaged with their brand, ultimately delivering a predictable and scalable stream of high-quality leads.

KEY FEATURES

Details that make a difference.

Hyper-Local Google Ads Strategy

Deployed highly targeted search campaigns focused on Cairns, Townsville, and greater QLD, capturing active buyers searching for local solar installers.

Meta (Facebook) Awareness Funnel

Developed engaging social media creatives to build local brand trust and educate Queensland homeowners on solar savings and battery solutions.

Rebate & Incentive Highlighting

Crafted ad copy specifically designed to highlight Queensland government solar incentives, $0-deposit finance, and battery rebates to drive higher click-through rates.

Advanced Retargeting Campaigns

Implemented Meta Pixel tracking to dynamically retarget website visitors who hadn't yet requested a quote, significantly lowering the overall cost-per-lead.

Commercial vs. Residential Segmentation

Structured ad accounts to distinctly target high-value commercial prospects (up to 100kW systems) separately from standard residential (6.6kW) inquiries.

Lead Quality Optimization

Utilized CRM integrations and offline conversion tracking to feed quality data back into Google and Meta, optimizing the algorithms for closed sales rather than just form fills.

LET’S BUILD WHAT’S NEXT

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