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CASE STUDY

Atmiya Surgical

A purpose-built digital experience for Atmiya Surgical.

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Atmiya Surgical desktop screen
Atmiya Surgical mobile screen
IndustryHealthcare / Ayurvedic Instruments & Medical Equipment
RegionAhmedabad, Gujarat, INDIA
PlatformBigCommerce, Google Ads, Facebook Ads
IntegrationsGoogle Merchant Center, Meta Pixel, Google Analytics 4 (GA4), Secure Payment Gateway
01

THE CHALLENGE

The opportunity

Atmiya Surgical, a specialized manufacturer and supplier of Ayurvedic instruments based in Ahmedabad, needed to transition their extensive product catalog into a powerful online storefront. They required a secure, scalable e-commerce platform capable of handling complex medical inventory to serve both B2B clients and individual practitioners. Furthermore, they needed a comprehensive digital marketing strategy to increase brand visibility, capture high-intent search traffic, and drive online sales across the region and beyond.

02

OUR SOLUTION

What we created

We designed and developed a robust e-commerce website on BigCommerce, prioritizing clean navigation, detailed product categorization, and a frictionless checkout process tailored for medical equipment buyers. To accelerate revenue, we launched targeted Google Ads—including Search and Shopping campaigns—to capture users actively looking for specific Ayurvedic surgical tools. We complemented this with a strategic Facebook Ads funnel designed to build brand authority, educate healthcare practitioners, and dynamically retarget users to maximize Return on Ad Spend (ROAS).

KEY FEATURES

Details that make a difference.

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Custom BigCommerce Architecture

Developed a highly scalable and secure online store designed specifically to organize and display a complex catalog of specialized Ayurvedic and surgical instruments.

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Google Shopping Campaigns

Integrated the product feed with Google Merchant Center to run high-performing Shopping ads, displaying product images and prices directly to high-intent buyers.

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B2B & Retail Optimization

Streamlined the user experience and checkout flow to seamlessly accommodate both wholesale clinic orders and individual practitioner purchases.

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Meta (Facebook) Retargeting

Deployed targeted social media advertising and dynamic product retargeting to re-engage potential buyers who abandoned their carts, increasing overall conversion rates.

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Advanced Analytics & Tracking

Configured Google Analytics 4 and the Meta Pixel to accurately track e-commerce events, monitor user behavior, and optimize ad spend based on real-time data.

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High-Performance UI/UX

Crafted a mobile-first, fast-loading interface that builds trust with healthcare professionals through detailed product descriptions, high-quality imagery, and secure browsing

LET’S BUILD WHAT’S NEXT

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