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Hyper-Local Google Ads Strategy
Deployed highly targeted search campaigns focused on Cairns, Townsville, and greater QLD, capturing active buyers searching for local solar installers.
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Meta (Facebook) Awareness Funnel
Developed engaging social media creatives to build local brand trust and educate Queensland homeowners on solar savings and battery solutions.
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Rebate & Incentive Highlighting
Crafted ad copy specifically designed to highlight Queensland government solar incentives, $0-deposit finance, and battery rebates to drive higher click-through rates.
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Advanced Retargeting Campaigns
Implemented Meta Pixel tracking to dynamically retarget website visitors who hadn't yet requested a quote, significantly lowering the overall cost-per-lead.
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Commercial vs. Residential Segmentation
Structured ad accounts to distinctly target high-value commercial prospects (up to 100kW systems) separately from standard residential (6.6kW) inquiries.
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Lead Quality Optimization
Utilized CRM integrations and offline conversion tracking to feed quality data back into Google and Meta, optimizing the algorithms for closed sales rather than just form fills.